RECEIPT #MARK-R
NOV 19, 2024
PREDICTION BY
Mark Ritson“Virtual professor Mark Ritson reckons key strategic marketing planning functions face automation within five years or so.”
FOLLOW-UP
The prediction's timeframe extends to late 2029/early 2030, so it is too early to definitively judge. Current industry trends show increasing AI adoption in marketing, but not 'almost entirely automated' strategic planning at a global level.
ORIGINAL SOURCE
www.mi-3.com.au